January 31, 2016

Diploma Courses

Our Diploma in Internet Marketing has become one of the quickest ways to become recognised in the field as a professional Internet Marketer.
Over 2-3 days (Depending on size of class) we cover:

Pay Per Click Advertising
- Building keywords
- Advert targeting
- Writing adverts
- Advert variations
- Advert tracking
- Google Adwords
- Search and content networks
- Facebook advertising
- YouTube advertising
- LinkedIn advertising

Google Places
- Getting listed In Google’s business directory
- Getting your listing to the top of Google’s directory
- Purchasing Ad Space
- Understanding ad space buying
- Where to purchase ad space
- How to use ad space effectively

Outsourcing
- Understanding outsourcing
- Where to find outsourcers
- What to outsource
- How to outsource
- How to make sure your jobs are done well

Social Media For Business
- Understand uses of social media
- Social bookmarking
- Understanding Facebook
- Fan page tips
- Understanding how Facebook ranks posts
- How to create a Facebook fan page
- Setting up a Facebook store
- How to leverage viral Facebook campaigns
- Facebook competitions

Understanding Google+
- Google My Business
- Google Hangouts

Understanding Twitter
- Twitter For Traffic, SEO and links
- Building followers on Twitter
- How to encourage Tweets and links

Understanding LinkedIn
- How to leverage LinkedIn
- Action planning
- How to construct an online marketing programme

Selling Online
- Online selling principles
- How to create sales pages
- Sales objections
- Implementing upsells and downsells
- Shopping carts
- Payment gateways
- Coupon codes

Customer Contact Strategies
- Opt-ins and autoresponders
- Squeeze pages
- eMail systems
- Social media
- Mobile marketing

Search Engine Optimisation
- Search engine optimisation
- Strategies
- Factors effecting SEO on Google
- Understand Page Optimisation
- Creating a SEO friendly website
- Understand off page optimisation
- Building links
- Negative factors affecting SEO
- SEO measuring tools

Mobile Marketing
- Mobile apps
- Text message marketing
- Mobile friendly websites
- Mobile advertising

Video Marketing
- Introduction to video marketing
- Video marketing strategies
- Video sales letters
- How to optimise video for SEO
- How to rank video on YouTube
- Video streaming
- How to syndicate video
- How to create a video

Online Business Models
- Selling physical products
- Selling digital products
- Affiliate marketing
- Lead generation / CPA
- Online services


Market Research
- Identifying online trends
- Measuring market size
- Measuring competition
- Market analysis methodology

Digital Product Creation
- eBooks
- CD
- DVD

Domain Names & Hosting
- Registering a domain name
- Website hosting

Creating Websites
- Installing WordPress
- WordPress themes
- WordPress plugins
- WordPress widgets
- Other website platforms

Website Analytics
- Testing & tracking
- Identifying traffic sources
- Market ‘split’ testing
- Opt-in rates
- Conversion rates